Herald Supports Reading Foundation with $25,000 Sponsorship

   Nonprofits typically have small or nonexistent marketing budgets, and rely on the generosity of local media outlets to spread the word about programs the benefit the community. The Children’s Reading Foundation of the Mid-Columbia is proud to announce that the Tri-City Herald has generously signed on to support literacy education and efforts for local kids.

   The Tri-City Herald will once again provide the Reading Foundation with $20,000 worth of advertising throughout 2012, which will be used to promote programs such as READY! for Kindergarten, Community Reading Events, the Summer Reading Program and fund raising events such as Read to Lead and Books & Vines.  In addition to 500 inches of advertising space, the Tri-City Herald will provide up to 126 inches in September 2012 to promote Literacy Day, a co-branded effort between the two organizations.